Original Versus Catalog Versions




There are two versions of Tornado Video Classics I and Tornado Video Classics II. When we first created these videos, we had no idea that someone other than severe weather enthusiasts would be interested in them. We made the original videos with that in mind. In addition to the video, the purchaser received a 50 page guide with TVC I, and a 100 page guide for TVC II. That guide was keyed to the little numbers displayed in the lower left corner of each scene in the video. This made it possible to feature the real sound associated with each clip, instead of covering it with narration. But it also made it possible to provide the viewer with far more information than just the narration alone. We knew that the viewer's guide would make a hit with the customers we were targeting. What we didn't realize is that there were thousands more people who thought the guides were a great addition too.

Over the 4 years since we created Tornado Video Classics I, we have found that far more people were interested in tornadoes than we ever thought. So we attempted to market our videos to museum shops and catalogs. Although they really liked the videos, they did not want to handle the guides that went with them. So we went back to the studio, and created "catalog version" tapes. These tapes are simply shorter versions of the original tapes. However, they don't have little numbers in the corner, and lack the extensive 50 and 100 page guides that provide all that extra information.

If you don't want the extra information, you don't need to pay for it--just buy the "catalog version" tape.

But if tornadoes and other vortices fascinate you like they fascinate us, you will definitely want the guides. They are textbooks in themselves, and well worth the extra price.

Well, you say, can I purchase the guides separately, and later, if I find I want more information? Sure you can, but you will have the videos without the little numbers in the corner, so the guides won't be as useful. And if you purchase them separately, the guides will also be priced higher than if you had purchased them with the original version of the video.

Why should you buy EITHER the long, original version tape OR the shorter catalog tape from US?

  1. By the time the other companies add on the shipping and handling, it will cost you anywhere from the same amount we charge to $10 more than we charge.
  2. We don't have a 4-6 weeks shipment policy. We try to turn credit card and money orders around within 48 hours, although there are certainly contingencies we can't anticipate, for instance, a delayed shipment from the video duplication lab or printer.
  3. You will not be getting an annoying catalog-a-month from us. We send out a mailing when we have a new product. Period. If we see that you have lost interest, and don't buy anything for a while, we drop your name off the list.
  4. They almost assuredly will sell your name to other companies who do direct sales, and you will find yourself getting catalogs from the Michigan Bulb Company, telling you that you are a finalist in their sweepstakes, from Harry & David who want to sell you pears at four bucks a pop, and from a dozen other companies who hope to interest you in their products. We have never sold our mailing list, and do not ever plan to do so.
  5. We pack our products in well padded packaging, so they hold up very well in transit. We frequently get letters from people who have purchased our tapes elsewhere and they have arrived broken, packaged only in a manila envelope--and missing the address of the company they bought the tape from. That is a hassle no one needs.
  6. When you call with a question about a product, you get US, not someone who says "I just take the orders, sir, I don't really know anything about the product" or voice mail with a bunch of different numbers to remember.
  7. When you buy the item from us, it helps keep this web site going!
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